We’re a true boutique-style bridal shop.

We know the wedding industry inside and out, and we understand the incredibly high standards you expect when it comes to an occasion as meaningful as a wedding. We look forward to the opportunity to meet and hear about the unique details of your special day!

We will be CLOSED on Sunday August 25th!

New Ulm Bridal Show

​September 29th, 2019

Fall Samples are Arriving!

 (Schedule an appointment today)



Specials & Events

Valerie Pearson- Owner

My mission is to create a unique experience for all my brides. After every market I fill the store with hand selected, fabulous designer dresses and accesories. Making sure to have perfect dresses to fit each brides’ individual vision, whether eclectic or traditional.  I have a lot of fun working with my brides, their bridesmaids, and mothers. They all bring so many fresh ideas to the table, I enjoy helping bring their visions to life . I would love to join your wedding journey. So, lets find your dream dress today!!



Paige Umhoefer- Store manager/Lead Bridal Stylist

Paige has been surrounded by the wedding industry since she was 7 years old. Recently she has taken over Valerie's first Business, White Lights Decorating, along with Alexa. Paige Loves Vintage Shopping, Baking all things sweet, downhill Skiing, and Spending time with her husband.

Alexa Kruger- Senior Bridal Stylist

Alexa is a native of Mankato, MN. After high school she worked in bridal up in the twin cities. In 2014 she moved back to be closer to family. She spends most her time at our New Ulm store, Ashlee Bridal, as the Store Manager. She enjoys her time with friends, her cats Tom & Perry, and Happy Hours!

Emery- Bridal Stylist

Emery is attending MSU in Mankato. Before she joined our team she had been working at a prom and mother of the bride shop in her hometown of Fargo, North Dakota. She loves working with brides to help them find their dream dress!


Vickie Foix- Prom Stylist

Vickie is realtor in the Mankato area. She helps out at Valerie's during the busy prom season. Her bubbly personality keeps the shop very fun during the winter months. 

Where all brides are beautiful!

​​Valerie's Bridal